Digital Skills Academy

Live, practical learning

Workshops built for the work marketers do

Build practical capability across analytics, reporting, AI and marketing technology. Join a live workshop or arrange a customised session for your team.

Available workshops

Choose your focus

Each workshop combines clear explanation, practical examples and guided activities. Formats can be adapted for corporate teams.

Analytics

Google Analytics 4 Workshop

Learn how GA4 collects data, navigate reports, answer business questions and build a more useful approach to measurement.

  • Ideal for: Marketers, analysts, agencies and business owners
  • Format: Half-day, full-day or customised
  • Delivery: Sydney or live online
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Implementation

Google Tag Manager Workshop

Understand containers, tags, triggers and variables, then learn a reliable workflow for managing marketing and analytics tags.

  • Ideal for: Digital marketers, analysts and website teams
  • Format: Full-day or customised
  • Delivery: Sydney or live online
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Reporting

Data Studio Workshop

Learn to create clear, useful dashboards in Data Studio (previously Looker Studio) that bring data together and help stakeholders understand marketing performance.

  • Ideal for: Marketers, agencies, analysts and reporting teams
  • Format: Half-day or full-day
  • Delivery: Sydney or live online
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Artificial intelligence

AI for Marketers Workshop

Use generative AI for research, ideation, content and analysis while building sound habits around prompting, review and responsible use.

  • Ideal for: Marketing teams, agencies and business owners
  • Format: Half-day, full-day or customised
  • Delivery: Sydney or live online
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Strategy

Marketing Measurement Workshop

Clarify objectives, select meaningful measures and develop a reporting approach that supports better marketing decisions.

  • Ideal for: Marketing leaders, teams and agency partners
  • Format: Half-day, full-day or customised
  • Delivery: Sydney or live online
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For teams

Need a tailored workshop?

Combine topics, focus on a specific capability gap or use examples from your organisation. We’ll shape the session around the outcomes your team needs.

  • Ideal for: Teams with specific tools, goals or skill levels
  • Format: Customised to your requirements
  • Delivery: At your Sydney workplace or online
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How it works

A clear path from enquiry to workshop

We’ll discuss your group, current experience and learning goals, then recommend a practical format.

  1. Tell us about your team and the skills you want to build
  2. Agree on the topic, level, format and delivery option
  3. Receive a focused workshop with practical activities
  4. Leave with resources that support continued learning

Start a conversation

Not sure which workshop fits?

Tell us what your team is working on. We’ll recommend a useful starting point without making the process complicated.

Enquire About a Workshop