Google Analytics 4 workshop
Make GA4 useful for your work
Build confidence using Google Analytics 4 to understand customer behaviour, evaluate marketing activity and answer practical business questions.
Who it’s for
For people who need to understand and use analytics
This workshop is suitable for marketers, digital specialists, analysts, agencies, business owners and anyone responsible for reporting on website or campaign performance.
No advanced technical knowledge is required. The session can be pitched at beginner, intermediate or mixed-experience groups.
Marketing teams
Move beyond surface-level reporting and use GA4 to answer useful questions.
Agencies & specialists
Build a consistent understanding of GA4 across client strategy, delivery and reporting.
Learning outcomes
What participants will learn
- How the GA4 data model works, including users, sessions and events
- How to navigate standard reports and customise the reporting interface
- How to evaluate acquisition, engagement and conversion performance
- How to use Explorations to answer more detailed questions
- How to work with events, key events and common measurement considerations
- How to identify data quality issues and ask better questions of reports
- How to turn analysis into clear, useful next steps
Workshop formats
Choose the depth that suits your team
Every format is delivered live and includes time for questions. Corporate sessions can use examples and priorities relevant to your organisation.
A focused introduction to core GA4 concepts, reports and everyday use.
More depth, hands-on activities and time to explore analysis workflows.
Content shaped around your team, implementation and measurement needs.
Delivery
In-person in Sydney or live online
Run the workshop at your Sydney workplace or arrange a suitable training venue. Live online delivery is available for teams across Australia and for distributed organisations.
Online sessions retain the live, interactive format, with demonstrations, exercises and discussion rather than passive video content.
Corporate training
Apply GA4 to your organisation
A private team workshop gives us room to focus on your measurement goals, reporting needs, website structure and current challenges. We can adjust the agenda for the people in the room and bring different stakeholders towards a shared understanding.
Learn about corporate trainingGA4 training for your team
Build shared confidence with your analytics
Tell us about your team, current experience and reporting goals. We’ll shape a practical session around what you need.
Enquire About GA4 Training