Analytics & measurement
Build confidence with Google Analytics 4 and create a practical measurement approach for your organisation.
View GA4 workshopLive training in Sydney and online
Practical digital skills workshops for Sydney teams
Live workshops and corporate training covering analytics, reporting, AI, and marketing technology – designed to help teams build practical skills they can use straight away.
Clear instruction. Useful exercises. No unnecessary jargon.
What we teach
Skills for better marketing decisions
Focused workshops for people who work with data, campaigns, websites and reporting. Choose a public workshop or arrange training for your team.
Tagging & reporting
Learn to manage tracking with Google Tag Manager and communicate results clearly in Data Studio (previously Looker Studio).
View workshopsAI for marketing
Use generative AI thoughtfully for research, content, analysis and everyday marketing workflows.
View AI workshopWhy Digital Skills Academy
Training grounded in real work
Practical by design
Concepts are supported by demonstrations, guided exercises and examples that reflect the work participants actually do.
Led by experience
Workshops are led by Benjamin Mangold, an experienced trainer, author and founder of Loves Data.
Built around your team
Corporate sessions can be customised to your tools, skill level, priorities and measurement challenges.
Corporate training
A workshop shaped around your team
Bring everyone onto the same page with focused training for your organisation. We can adapt the examples, pace and exercises to your goals.
- In-person delivery across Sydney
- Live online training for distributed teams
- Half-day, full-day and customised formats
- Suitable for marketing teams, agencies and digital specialists
Your team workshop
Relevant, focused and ready to apply
Content tailored to your goals, current capability and everyday tools.
Your trainer
Learn with Benjamin Mangold
Digital Skills Academy workshops are led by Benjamin Mangold, founder of Loves Data. Benjamin has spent more than 15 years helping marketers and organisations understand analytics, measurement and digital marketing technology.
His teaching style is clear, practical and focused on helping people build confidence with the tools they use.
Digital Skills Academy brings that training experience into focused live workshops for Sydney teams and participants across Australia.
Benjamin Mangold · Founder and trainer
Experience that supports the room
Clear answers to real questions
Good training should make complex topics easier to work with. Sessions leave space for questions, discussion and examples from the participants in the room.
- Founder of Loves Data
- Experienced corporate trainer and educator
- Specialist in analytics and measurement
Plan your workshop
Tell us what your team needs to learn
We’ll help you choose the right topic, format and level for your group, whether you need a focused half-day session or a customised training day.